Table 1 Sample characteristics unweighted N = 820, weighted N = 905
|  | Unweighted N = 820 | Weighted N = 905 |
|---|---|---|
Age % (n) | ||
 16–24 | 13.5 (111) | 15.4 (140) |
 25–34 | 18.2 (149) | 23.0 (208) |
 35–44 | 15.2 (125) | 16.2 (147) |
 45–54 | 17.7 (145) | 15.6 (141) |
 55–64 | 17.9 (147) | 15.0 (136) |
 65 +  | 17.4 (143) | 14.7 (132) |
Gender % (n) | ||
 Men | 54.8 (449) | 55.0 (497) |
 Women | 45.2 (371) | 45.0 (408) |
Education % (n) | ||
 No post-16 qualifications | 22.3 (183) | 22.1 (200) |
 Post-16 qualifications | 77.7 (637) | 77.9 (705) |
Social grade a % (n) | ||
 C2DE | 44.9 (368) | 58.7 (531) |
 ABC1 | 55.1 (452) | 41.3 (374) |
Motivation to quit % (n) | ||
 Low | 82.3 (675) | 82.7 (749) |
 High | 17.7 (145) | 17.3 (156) |
Quit attempts in the last year % (n) | ||
 None | 69.9 (573) | 67.9 (615) |
 At least one | 30.1 (247) | 32.1 (290) |
Currently trying to cut down but not quit % (n) | ||
 No | 45.0 (369) | 45.4 (411) |
 Yes | 55.0 (451) | 54.6 (494) |
Interest in using VR for general purposes % (n) | ||
 Very interested | 22.4 (184) | 23.5 (212) |
 Interested | 27.1 (222) | 26.8 (242) |
 Uninterested | 18.8 (154) | 18.2 (165) |
 Very uninterested | 27.7 (227) | 26.6 (241) |
 Do not know | 4.0 (33) | 4.9 (44) |
Interest in using VR for encouraging and supporting cessation % (n) | ||
 Very interested | 12.9 (106) | 14.2 (128) |
 Interested | 19.9 (163) | 20.4 (185) |
 Uninterested | 26.6 (218) | 25.6 (232) |
 Very uninterested | 37.2 (305) | 36.5 (330) |
 Do not know | 3.4 (28) | 3.3 (30) |
Used a digital smoking cessation aid in the last year % (n) | ||
 No | 98.3 (806) | 98.4 (890) |
 Yes | 1.7 (14) | 1.6 (15) |