Table 2 Unadjusted logistic regression models predicting interest in VR generally and for smoking cessation

Age % (n/N)

 16–24

67.8 (95/140)

1 (ref)

-

37.4 (52/140)

1 (ref)

-

 25–34

60.5 (126/208)

0.73 (0.40 -1.31)

0.290

37.8 (79/208)

1.01 (0.57–1.81)

0.956

 35–44

59.3 (87/147)

0.69 (0.38–1.26)

0.227

43.2 (64/147)

1.28 (0.71–2.30)

0.419

 45–54

51.8 (74/141)

0.51 (0.28–0.92)

0.024

38.4 (54/141)

1.04 (0.59–1.86)

0.881

 55–64

38.7 (53/136)

0.30 (0.17–0.54)

 < 0.001

32.5 (44/136)

0.81 (0.45–1.45)

0.474

 65 + 

15.6 (21/132)

0.09 (0.05–0.17)

 < 0.001

14.9 (20/132)

0.29 (0.15–0.57)

 < 0.001

Gender % (n/N)

 Men

58.7 (292/497)

1 (ref)

-

38.3 (191/497)

1 (ref)

-

 Women

39.9 (163/408)

0.47 (0.34–0.64)

 < 0.001

30.1 (123/408)

0.69 (0.49–0.97)

0.031

Education % (n/N)

 No post-16 qualifications

36.2 (73/200)

1 (ref)

-

27.7 (55/200)

1 (ref)

-

 Post-16 qualifications

54.2 (382/705)

2.09 (1.41–3.07)

 < 0.001

36.5 (258/705)

1.50 (0.99–2.28)

0.055

Social grade % (n/N)

 C2DE

47.1 (250/531)

1 (ref)

-

36.6 (195/531)

1 (ref)

-

 ABC1

54.7 (204/374)

1.35 (1.00–1.83)

0.051

31.8 (191/374)

0.80 (0.59–1.11)

0.188

Motivation to quit % (n/N)

 Low

48.7 (364/749)

1 (ref)

-

31.0 (232/749)

1 (ref)

-

 High

57.9 (90/156)

1.45 (0.96–2.18)

0.076

52.0 (81/156)

2.41 (1.59–3.65)

 < 0.001

Quit attempts in the last year % (n/N)

 None

45.9 (282/615)

1 (ref)

-

29.7 (182/615)

1 (ref)

-

 At least one

59.4 (172/290)

1.72 (1.22–2.43)

0.002

45.1 (131/290)

1.95 (1.37–2.77)

 < 0.001

Currently trying to cut down but not quit % (n/N)

 No

47.6 (195/ 411)

1 (ref)

-

26.8 (110/411)

1 (ref)

-

 Yes

52.5 (260/494)

1.22 (0.89–1.67)

0.219

41.1 (203/494)

1.90 (1.34- 2.67)

 < 0.001

Interest in using VR for general purpose % (n/N)

 Uninterested

–

–

–

11.5 (52/450)

1 (ref)

-

 Interested

–

–

–

57.5 (262/454)

10.42 (6.97 -15.57)

 < 0.001

Used a digital smoking cessation aid in the last year % (n/N)

 No

50.1 (446/890)

1 (ref)

-

34.4 (306/890)

1 (ref)

-

 Yes

61.6 (9/15)

1.60 (0.49–5.18)

0.433

48.7 (7/15)

1.81 (0.54- 6.14)

0.339